Family Style is a group of directors, photographers, designers, animators and digital content creators who share a common vision: to create stuff that intrigues, delights, engages and moves people. We take on any medium, from digital to film to print, producing and creating traditional films, viral shorts, integrated content and just about anything else that will help a brand make an indelible, memorable mark on the world.
why: to get to the bottom of the finger smudge marks on computer screens and to enhance the mad and engaging Skittles brand strategy.
how: BBDO Toronto and directors, Woods+Low create a youtube website that compels viewers to interact with the brand.
what: BBDO Toronto and directors, Woods+Low create a series of 5 films to get viewers to place their index fingers on their computer screens for a "Touch The Rainbow"Skittles experience.
why: to get Paralympics out from under the shadow of the Olympics so that people pay attention to and get engaged in the games.
how: show them a side of the athletes they've never seen before: loud, proud and full of attitude. create a narrative of fascinating facts about what makes a Paralympic athlete almost super human in their abilities.
what: The Super Athletes. a television and web series showcasing 20 of the Paralympics star athletes and what makes them so unique.
why: to introduce Lampyro, a new series of children’s books published by Blok Design and created in collaboration with leading contemporary artists, beginning with Mexican artist, Carlos Amorales.
how: capture the sophisticated aesthetic of Amorales’ book but serve it up with childlike whimsy and charm.
what: a stop motion book trailer.
why: to go inside the world of Santeria and learn about the relationships between the priests and the spirits they channel.
how: tommy davis spent a weekend with a world renowned Santeiran priest - el congo manuel.
what: a verite documentary that drops the viewer dead center into the wild world of el congo manuel and his little shop of santeria. if werner herzog and walt disney had a love child - their life might look a lot like this.
why: to convert the non-believers who see Hyundai as nothing more than a basic, economic car.
how: give real people the opportunity to experience the affordable luxury of a Hyundai first-hand and document their responses.
what: authentic video portrayals of people falling from lust to love right in front of our eyes.
why: in our effort to explore the dark corners of the world through snowboarding, we thought the Czech republic would be a good place to start.
how: this is not your average snowboard series. shot in a raw, verité syle, we learn about the past, present, and future of the Czech snowboard scene.
what: a five-part episode offering an insight into Czech snowboarding culture, unlike any other before it.
why: to change the popular misconception that Smart Car is a toy-like vehicle.
how: trick out a Smart Car to look like a New York City cab and offer free rides across Vancouver. the catch? real people have to do the driving.
what: testimonials that capture people’s genuine first impressions of driving a Smart Car.
why: to build awareness for the YWCA’s annual Rose Campaign.
how: use the rose as a symbol of hope and empowerment that can help to end the violence agains women and girls.
what: a visually driven, emotional television spot.
why: to document the journey from conception to execution of a techically groundbreaking Subaru spot for the 2011 WRX STI.
how: tell the story of what went into directing a production considered so technically daunting that it could only be achieved with special effects. we showed how it was done for real.
what: an all-access documentary detailing the ambitious production.
why: would you share a wall with the person who murdered your family?
how: 5 years after the slaughter of 1,000,000 Rwandans, Jon and Torey explore how a ball has fused the most unimaginable of mates.
what: for the first time, a feature-length documentary turns a lens on the condition of Rwandan youth.
why: to get to the bottom of the finger smudge marks on computer screens and to enhance the mad and engaging Skittles brand strategy.
how: BBDO Toronto and directors, Woods & Low create a youtube website that compels viewers to interact with the brand.
what: BBDO Toronto and directors, Woods & Low create a series of 5 films to get viewers to place their index fingers on their computer screens for a "Touch The Rainbow"Skittles experience.
why: to buid awareness for the YWCA's Rose Campaign.
how: use the rose as a symbol of hope and empowerment that can help to end violence against women and girls.
what: a visually driven, emotional television spot.
why: to get Paralympics out from under the shadow of the Olympics so that people pay attention to and get engaged in the games.
how: show them a side of the athletes they've never seen before: loud, proud and full of attitude. create a narrative of fascinating facts about what makes a Paralympic athlete almost super human in their abilities.
what: The Super Athletes. a television and we series showcasing 20 of the Paralympics star athletes and what makes them so unique.
why: to demonstrate how girls can be powerful and supportive leaders to future generations.
how: capture the voices of some of the best and brightest young women from across the world at the Dove-sponsored Girls 20 Summit.
what: documentary-style vignettes for broadcast and cinema.
why: in our effort to explore the dark corners of the world through snowboarding, we though the Czech republic would be a good place to start.
how: this is not your average snowboard series. shot in a raw, verité syle, we learn about the past, present, and future of the Czech snowboard scene.
what: a five-part episode offering an insight into Czech snowboarding culture, unlike any other before it.
why: to persuade students to replace their out-of-date school supplies with the latest offerings from Walmart.
how: create dream-like scenarios where our student-aged hero gets to demolish his old gear.
what: homemade-style videos that incorporate ultra-slow motion destruction fantasy sequences.
why: to introduce Lampyro, a new series of children’s books published by Blok Design and created in collaboration with leading contemporary artists, beginning with Mexican artist, Carlos Amorales.
how: capture the sophisticated aesthetic of Amorales’ book but serve it up with childlike whimsy and charm.
what: a stop motion book trailer.
why: to go inside the world of Santeria and learn about the relationships between the priests and the spirits they channel.
how: tommy davis spent a weekend with a world renowned Santeiran priest - el congo manuel.
what: a verite documentary that drops the viewer dead center into the wild world of el congo manuel and his little shop of santeria. if werner herzog and walt disney had a love child - their life might look a lot like this.
why: to convert the non-believers who see Hyundai as nothing more than a basic, economic car.
how: give real people the opportunity to experience the affordable luxury of a Hyundai first-hand and document their responses.
what: authentic video portrayals of people falling from lust to love right in front of our eyes.
why: would you share a wall with the person who murdered your family?
how: 5 years after the slaughter of 1,000,000 Rwandans, Jon and Torey explore how a ball has fused the most unimaginable of mates.
what: for the first time, a feature-length documentary turns a lens on the condition of Rwandan youth.
why: to change the popular misconception that Smart Car is a toy-like vehicle.
how: trick out a Smart Car to look like a New York City cab and offer free rides across Vancouver. the catch? real people have to do the driving.
what: testimonials that capture people’s genuine first impressions of driving a Smart Car.
why: to document the journey from conception to execution of a techically groundbreaking Subaru spot for the 2011 WRX STI.
how: tell the story of what went into directing a production considered so technically daunting that it could only be achieved with special effects. we showed how it was done for real.
what: an all-access documentary detailing the ambitious production.
125 george street | toronto
ontario | canada | M5A2N4
tel: 1.416.643.7340 | fax 1.416.366.0030
harland weiss
managing director
mobile - 1.647.274.0449
harland@family-style.tv
donovan boden
executive producer
mobile - 1.647.281.5669
donovan@family-style.tv
liz dussault
executive producer
mobile - 1.416.464.7434
lizdussault@family-style.tv
jen apple
rep
mobile - 1.416.919.3479
jen@family-style.tv
